Creative Direction: Amber & Opal
The Ask
Amber & Opal, a premium lifestyle Whiskey brand, sought a Creative Director to elevate its presence and strengthen its connection with the target audience.
My Role
As Creative Director, I took on the challenge of infusing Amber & Opal’s messaging & tone with sophistication, allure, and cultural relevance.
Key Deliverables
Copywriting Excellence
Refined copy across all brand channels, ensuring a tone that is equal parts luxurious and approachable.
Content Vision
Collaborated with creative teams to produce captivating social content and storytelling.
Results
Our collaboration redefined Amber & Opal’s brand presence, resulting in:
Enhanced Brand Identity: A distinct and memorable voice that resonated with the target audience.
Increased Engagement: A 35% uptick in social media interactions following the launch of new content strategies.
